A Product a Month

Since May I’ve been shipping a new product about once a month, starting with Gatherd. I’m making the goal explicit: twelve months, twelve products, and where one earns it, a company around it.

This is the post that ties the run together. Each new launch links back here, so the whole thing reads as one project instead of a pile of unrelated announcements.

The reason I can move this fast is AI. Not as a feature I bolt on, though most of these are AI products, but as the thing doing the work next to me. Code, design, artwork, copy, the boring infrastructure in between. Work that used to take a team and a few quarters now takes me and a few weeks. I point it at a problem, review what comes back, throw out most of it, and ship the part that’s actually good. That last step is still the job. The model is fast, not tasteful.

I’m holding myself to a few rules. Each month has to produce something real and usable, not a demo or a landing page with a waitlist. One person builds it. And I write up what I made and how, including the parts of the AI workflow that worked and the parts that fought me.

The calendar so far:

May, Gatherd, party invitations that arrive as text messages and handle RSVPs over SMS. Live.
July, Splatchat, video chat with AI characters. Live.
Also July, Wavemaker, AI video generation from a URL, topic, or prompt. Live.
Also July, Waverunner, multichannel performance advertising from a single URL. Some months produce two.
August, Vidiyo, run your own 24/7 streaming TV channel, free, on every major platform. In private beta.
September, a site builder that works backward from how every other one does it.

Running alongside this is a separate set of AI experiments, like The Hartwells. Those aren’t products and aren’t part of the count. They’re me poking at what AI can sustain and make you believe. Different question, different track.

What comes after September I’m still working out, and that’s part of the point. I’d rather commit to the pace than pretend I have all twelve planned.