Waverunner

Waverunner is performance advertising on autopilot, built as part of Adwave. Paste your website URL. It builds the ads, buys the media across mobile web, streaming TV, Google, Meta, and Reddit, and keeps improving from your own site data. You run the business.

Most of the alternatives are a stack you have to stitch together: one tool for creative, another for search, another for social, a TV vendor, and a dashboard whose numbers don’t match your bank account. You either do that yourself after hours or hand it to an agency and hope. Waverunner is one product instead.

You start with a URL. It reads the site, proposes customer personas you can edit, and generates image ads, social video, and TV spots from your brand, with video from Wavemaker. Refine anything in chat before money hits the media. Fund a prepaid wallet, set a daily budget, and launch. That daily budget is a ceiling across every channel. No subscriptions, no contracts, no percentage-of-spend fees. Campaigns pause when the wallet runs dry.

Results come from a tag on your site, not invented dashboard numbers. Autopilot keeps tuning from that data and logs what it changes. When return on ad spend isn’t measurable yet, the dashboard says so instead of making something up.

Adwave started by making TV advertising accessible to businesses that could never afford an agency. Waverunner is that idea across every channel at once.

Try it: waverunner.adwave.com. Longer writeup on Adwave: Introducing Waverunner.

Related: What Used to Take a Team.