NPDA and Adwave: TV ads for powersports dealers
The National Powersports Dealer Association wrote about partnering with Adwave to get TV advertising in front of dealers who have always known it works and have almost never been able to buy it.
Bob Althoff, who chairs their growth committee, put the problem the way dealers actually experience it: producing a commercial, hiring an agency, targeting, buying media. Time, cost, and knowledge most shops don’t have lying around. That’s the wall we’ve been trying to take down. Adwave handles the creative and the buy so a dealer can get on TV without becoming a media company first.
NPDA premiered Powersports World TV at DealerConnect and brought us in as the path for members who want to run real campaigns, not just watch a sizzle reel. Whether that turns into actual airtime is the only test that matters.